Join us on GMID 2019 as we celebrate this industry and what it means to HPN Global and our associates. We will be Premiering live a video of our associates sharing what this industry means to them. Thank you to all our industry partners and friends for making this industry so special.
Welcoming our newest member of the Sourcing Operations team, Payton Bolek!
HPN conducted a quick survey on hotel contracts and hotel trends. The goal was to identify any emerging trends in the way hotels do business. Don’t get caught off guard by a new charge or higher rate. Take a look at what a few of our associates are seeing in the industry.
Hotels seem to be trying to get meeting room rental for everything now. It used to be only international hotels, but now it is everywhere. When I get the rental removed, the hotel is often less likely to negotiate on other things, as they feel that they have already given a lot of ground.
Parking charged in Vegas, meeting room rentals increasing everywhere, resort fees increasing or being added to non-resort properties, service charges increasing. All ways for hotels to find additional revenue sources.
Lynn Ann Perretta Wagner
Furniture Removal Fees for outdoor events. Additional Lighting necessary in many cases which in turn ups your AV or Decorator budget. In addition to hefty min. service charge of 26% in some areas of the county.
Daily attrition vs cumulative.
Transient rates are up over $30.00 higher than group last reported hotels are not allowing groups to increase their blocks over the contracted numbers without paying hefty increases
Properties’ Service Charge Increase. Was told by one branded hotel company that they are increasing service charge amount to 25% at all properties – as of 6/1.
Long article on a Las Vegas hotel company bankruptcy in today’s WSJ but buried in the middle is the fact that they have raised hotel room rates at 3 times the national average. 16% increase in realized rate in the last year!
Hospitality Performance Network Global
Tap into HPN Global’s vast network of corporate conference venues and services — with a personal touch. Let HPN plan your event, and you’ll experience concierge service from start to finish. Get started now
Mark Dallman sharing his thoughts on some of the trends he is seeing in Barcelona while attending IBTM World.
Virtual reality has really taken the show by storm. Countries, cities, destinations even hotels are using VR to showcase their product or service. Visit Virtually.
Business is back, there are people having one on one appointments all over the trade show floor. The International business is buzzing. People are showing up. The attendance is extremely strong.
Great vibe follow Mark for more updates from the show and other important meeting planner tips.
In 2016, event promotion is not complete without a social media strategy. Sure, leading up to the event posts promoting attendance are vigilantly published. But where most organizations falter is covering the event. We understand, social media is often a secondary responsibility, not a specific role. That’s where digital media experts come in.
We’ve put together this case study on our most recent live event coverage for HPN Global’s 2016 Partners Conference. Tactics included everything from live tweeting to LinkedIn spotlights, but the star of our strategy was Facebook. We also developed a custom app for the fourth year in a row, that enabled streamlined communication between coordinators and attendees via a digital environment. Here are the results:
This app, created specifically for HPN Global’s 2016 Partners Conference, supplied all attendees with itineraries, a live feed of content from all major social media platforms utilizing the #HPN16 hashtag, conference information and live updates.
A month before the event, the app was already booming with hundreds of opens.
The app was utilized throughout the event by attendees and coordinators alike. It was optimized for both Android and Apple products and was accessed from various portable devices.
Itinerary & Real-time Communication
The app had the full conference schedule at a push of a button. Coordinators could announce upcoming presentations and events via push notifications to boost attendance and most significantly, the app was utilized to communicate any changes in itinerary to attendees.
There was just under 100% adoption. There were roughly 450 attendees and most used the app:
An integral part of media tactics in event social media strategy.
The first day’s video was uploaded that night at 9:05 p.m. A sleek, professionally shot and edited video produced in just a few hours. The video received hundreds of views within minutes, it is now at over 3.5K views and it’s the right people watching.
This video posted just past noon on the second day of the event went live with much anticipation. There were thousands of views by nightfall and is now tipping the scale into 6K views.
The third and last day’s video received over 3.5k views.
A sleek video to finish it off. This video garnered over 8k views.
Inspiring Future Attendance
Painting the future vision is key. A must for any event social media strategy.
These quick turnaround videos not only excite and entertain attendees, but also hold deep value in their ability to inspire future attendance. Non-attendees are enticed to register for future conferences by seeing the event in all its glory. Each video has thousands of views from all over the world.
Facebook is the world’s leading social media platform. Thus, it is here where event social media efforts should be focused.
The engagement on the HPN Global Facebook page exploded during and after the event. It went from an average engagement count of about 75 to a simple photo of the beloved CEO, Bill Kilburg, receiving over 300 interactions. Live coverage of this event captured people’s attention.
And that wasn’t the only one… The engagement on the page that weekend and beyond was astounding. What does this tell us? That live event coverage draws lasting attention to a business page.
All in all, the digital strategy for this event was an (admittedly) expected success.
Future plans entail live feed via the app and Facebook, 360° and virtual reality content. #HPN17 here we come.
For more information on live event coverage, check out Your Brand Voice Social Athletes.
Whether you are a managing an association’s annual meeting or marketing your event to attendees who have to opt-in and pay out of pocket, attrition damages are a concern when signing hotel contracts. In today’s healthier economy, attendance has been stronger for most events, but can still be hard to predict from year to year.
Most planners I worked with during my 20 years on the hotel side were very focused on 20% allowable attrition (sometimes asking for more than 20%). However, there are several other places in the contract that a meeting host can protect themselves from potential damages. Which rooms you get “credit for” can highly impact your overall numbers. What about all those people who come in early or stay on after the event ? And HOW those numbers are calculated (on a nightly or cumulative basis) also impacts your “performance”. Being able to re-sell any unused rooms can also lower any owed attrition fees. Not only do you want the hotel to try to re-sell your rooms but you also want to be very clear on what re-sold means. A contract is only enforceable when there are definite terms. You can’t have an agreement to agree.
Your overall attendance may be up, but if attendees choose to book outside the block at a non-contracted hotel, or book a rate they find on-line and not under your group block, that affects the meeting hosts rooms performance. Being able to get credit for rooms booked at a contracted hotel, but not under the block is another important step in preventing damages. But it needs to be included in the contract and not a conversation that comes up once an attrition situation arises.
The best written contract is customized to the hosts needs (and worries) and protects the meeting host from financial risk in a multi-layered approach.
There are many more steps that need to be incorporate on the marketing and execution of the event to continue to protect the meeting host from potential damages, but a detailed, well thought out contract is the best way to start.
– Vice President, Global Accounts at HPN Global
Good afternoon Mr. Kilburg,
I wanted to take a few moments to let you know what a phenomenal employee you have with Ms. Bidanec.
I joined the Stryker team almost a year ago and only had a small amount of experience in booking hotels for large events. My boss introduced me to Jaci and said she was the best! He was right! After trying all of last year to have a large enough meeting to ask for her assistance, we finally had one this week.
Without Jaci’s help and expertise, the event would not have been a success. I truly couldn’t have done it without her. Her knowledge and relationships with the hospitality industry made me look great to my boss and to those at the meeting. That is priceless to me! I am only great at what I do because of the hard working and professional people I work with, like Jaci.
Next week, I will begin planning my company’s annual management meeting. I can’t imagine doing anything without Jaci, in fact she has already begun searching hotels for me and I believe we are going with the Ritz Carlton in New Orleans.
Mr. Kilburg, thank you for taking the time to read this email. I’m not sure if your company has any recognition awards, but I would nominate Jaci in a heartbeat! She has been fantastic and has gone above and beyond to make sure that our events successful! I’m very grateful to have her as a colleague.
Have a wonderful weekend!
Paula L Bishop
Executive Assistant to
Area VP Southeast
Hello Mr. Kilburg,
I have been working with Marie Madden for several years now on various meetings and conferences I organize for non-profit industry associations. Marie has always been great to work with, but on my most recent conference, she went above and beyond to help with the planning.
My last conference was held the week of March 21 at the Seattle Marriott Waterfront hotel. My group had a very successful conference there in 2014 so we expanded our meeting program and increased our room block for this same conference last month.
Unfortunately, travel budgets had changed since our last conference so our attendance was much lower than in 2014. That meant possible attrition costs for not meeting our guest room block commitment and our catering minimum. Since the conference was organized for a non-profit, that was particularly worrisome. Marie lent her expertise to help our group strategize on the catering. She also continuously monitored our guest room pick up and requested our registration list to cross reference with the hotel to make sure we received credit for every room booked by our group, even if it was outside our block, so the room counted towards our room commitment.
When things go well with a meeting or conference, you almost take the planning for granted. But when things don’t go so well, then you especially appreciate and value working with an experienced meeting planner.
Hence my motivation for sending this email – I wanted to recognize Marie for her great effort and support of my last “near disaster” conference in Seattle.
“Hello everyone. I have been at this for 13 years now and all I can say is why I didn’t start 10 years earlier! I am not sure what the best part of working at HPN would be. I make more money than my best year on the hotel side; I travel on a regular basis to amazing places like Spain, Germany, Caribbean, Dominican Republic, Banff and all over the US; I have enjoyed crazy perks like private concerts, Jazz fest, Mardi Gras, The American Music Awards, running a warehouse grabbing free merchandise, swimming with dolphins, and so much more. All of that is awesome and I love it, but what I appreciate most is the work balance that allows me to spend more time with my family, play my guitar more, train for marathon and triathlons, and take as many long weekends as I “need”! I love everything about working for HPN Global.”
Hospitality Performance Network GlobalTap into HPN Global’s vast network of corporate conference venues and services — with a personal touch. Let HPN plan your event, and you’ll experience concierge service from start to finish. Get started now
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