In 2016, event promotion is not complete without a social media strategy. Sure, leading up to the event posts promoting attendance are vigilantly published. But where most organizations falter is covering the event. We understand, social media is often a secondary responsibility, not a specific role. That’s where digital media experts come in.
We’ve put together this case study on our most recent live event coverage for HPN Global’s 2016 Partners Conference. Tactics included everything from live tweeting to LinkedIn spotlights, but the star of our strategy was Facebook. We also developed a custom app for the fourth year in a row, that enabled streamlined communication between coordinators and attendees via a digital environment. Here are the results:
This app, created specifically for HPN Global’s 2016 Partners Conference, supplied all attendees with itineraries, a live feed of content from all major social media platforms utilizing the #HPN16 hashtag, conference information and live updates.
A month before the event, the app was already booming with hundreds of opens.
The app was utilized throughout the event by attendees and coordinators alike. It was optimized for both Android and Apple products and was accessed from various portable devices.
Itinerary & Real-time Communication
The app had the full conference schedule at a push of a button. Coordinators could announce upcoming presentations and events via push notifications to boost attendance and most significantly, the app was utilized to communicate any changes in itinerary to attendees.
There was just under 100% adoption. There were roughly 450 attendees and most used the app:
An integral part of media tactics in event social media strategy.
The first day’s video was uploaded that night at 9:05 p.m. A sleek, professionally shot and edited video produced in just a few hours. The video received hundreds of views within minutes, it is now at over 3.5K views and it’s the right people watching.
This video posted just past noon on the second day of the event went live with much anticipation. There were thousands of views by nightfall and is now tipping the scale into 6K views.
The third and last day’s video received over 3.5k views.
A sleek video to finish it off. This video garnered over 8k views.
Inspiring Future Attendance
Painting the future vision is key. A must for any event social media strategy.
These quick turnaround videos not only excite and entertain attendees, but also hold deep value in their ability to inspire future attendance. Non-attendees are enticed to register for future conferences by seeing the event in all its glory. Each video has thousands of views from all over the world.
Facebook is the world’s leading social media platform. Thus, it is here where event social media efforts should be focused.
The engagement on the HPN Global Facebook page exploded during and after the event. It went from an average engagement count of about 75 to a simple photo of the beloved CEO, Bill Kilburg, receiving over 300 interactions. Live coverage of this event captured people’s attention.
And that wasn’t the only one… The engagement on the page that weekend and beyond was astounding. What does this tell us? That live event coverage draws lasting attention to a business page.
All in all, the digital strategy for this event was an (admittedly) expected success.
Future plans entail live feed via the app and Facebook, 360° and virtual reality content. #HPN17 here we come.
For more information on live event coverage, check out Your Brand Voice Social Athletes.
When sourcing programs that are for further out years or for International destinations we are noticing a trend in a longer turnaround time. Hotels are taking a bit longer to respond because they are picking and choosing what works best for them for future years now that they can. The HPN Global sourcing team is still following up with our promised 24-72-hour turnaround time in mind but it is very important to be aware of what we are seeing as a trend in the market.
HPN Global always encourages clients for date flexibility on the front end. With the space availability being so limited in a lot of our top destinations, we are noticing a lot more revisions coming through to check alternate dates. If we have this information on the front end we can cut out a lot of time and provide our clients with the best available options while avoiding a prolonged search.
If you have any questions on the tips above, or would like to activate an RFP with HPN Global – please don’t hesitate to reach out.
There are many factors to consider when choosing which fish to eat, two of which include species (the type of fish) and source (is it farmed or wild caught). These aren’t simple decisions when you consider that the nutritional value of fish varies from species to species, and that each source carries a different potential for contamination, nutrition and environmental impact.
On the meeting app stuff. There are so many great programmers out there, really anything is possible. I also like http://www.meetingplay.com/and http://doubledutch.me/ apps, although we are using http://www.quickmobile.com/ again for the 3rd year in a row because of the great relationship and service they provide HPN Global. They know what we want (a nice solid app nothing overly tech advanced, proven and stable.)…Last year was a good example the year before, not so much.
Considering bringing your next meeting or event to Las Vegas but don’t know where to start? Not sure if Las Vegas is the right destination? The answer to this question is a resounding YES! Las Vegas is a dynamic city that has something to meet every need and budget. From your smaller more intimate events to large national conventions, this is the one city that can do it all!! There are plenty of good reasons to hold your event in Las Vegas, but I’ve limited them to these 10 key points: (source: LVCVA Statistics)
With more than 150,000 rooms, Las Vegas has the accommodations to meet every budget.
Group rates will not be greater than the lowest rate offered to the guests or Groups in the Hotel. If lower internet or other promotional rates are offered by the Hotel, before the cut-off date, the Hotel will take immediate action to remove the lower rates from all available sources.
One of the phone calls/emails that is hard for all meeting planners to answer is when your attendees ask why they got a lower internet rate at your contracted hotel. How do you answer that and what can you do? It is almost impossible to prevent this from happening in the internet age that we are in but your hotel contract is the legal document that should protect you (and your reputation) from this type of situation. The Lowest Group Rate Clause above is a very important hotel contractual clause that protects you from the lower internet rates prior to your cutoff date that hotel’s use to sell their remaining inventory.
So its 2013 !!!!
So Joe and I founded this company 10 years ago on a few basic ideas and a plan to create a home for the “Rock Stars” of the industry that wanted to make the next step in entrepreneurship and be able to more fully service their clients, you all are those Rock Stars!
Another great year ! Record bookings for the company , great new associates and friends and too much fun …….. Thanks to everybody !!
Health is the level of functional or metabolic efficiency of a living being. In humans, it is the general condition of a person’s mind, body and spirit.
Wellness is generally used to mean a healthy balance of the mind, body and spirit that results in an overall feeling of well-being.
In today’s world striking the perfect balance between your top priorities can at times be difficult and seemingly impossible. Instead of balancing our priorities we often end up juggling them and something that at one time was important has now taken a backseat to more demanding priorities. The most universal priorities are the everyday home and work responsibilities that we all have. Whether it’s shuttling your kids between school and hockey practice, making deadlines at work, or trying to contain your road rage because you have to make it to the post office before it closes to send your Mother a Birthday card because if it doesn’t arrive in time for her special day you will never hear the end of it. Right? But what about YOU? What about your health and overall wellness? These are the things that, when juggling, we tend to drop first. So, how do we find the balance? Sometimes it takes baby steps or asking for support, while other times it takes incentive.
I was encouraged by the recent article in M&C entitled “The Power of Third-Party Planners”. As a 20 year veteran of the industryit is truly refreshing how both clients and hoteliers have grown to understand the power of partnering together.
However, all third parties are not created equal. Hotels have been tainted by past experiences, and Meeting Planners have been weary of our services for good reason. Third Party services and benefits have definitely become valued but are not the same. I am empowered by the knowledge that my services through HPN Global are not like the others and in fact I had a great experience that proved this to me just recently.
Hospitality Performance Network GlobalTap into HPN Global’s vast network of corporate conference venues and services — with a personal touch. Let HPN plan your event, and you’ll experience concierge service from start to finish. Get started now
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