At HPN Global, we believe the best business relationships are built on trust, consistency, and a genuine commitment to doing right by the client. Sam Torgerson, Vice President of Sales for Viceroy Hotels and Resorts, puts it about as well as anyone we have heard.
We captured this conversation at HPN25 in Las Vegas, and what Sam shares is a great example of what is possible when the right relationships are in place.
Kindred Spirits
Sam describes HPN Global and Viceroy as kindred spirits, and it is easy to see why. Both organizations are focused on quality over quantity, on collaboration over transactions, and on building the kind of partnerships that last.
That alignment does not happen by accident. It comes from years of working alongside each other, learning what matters to the client, and showing up consistently in a way that earns trust.
The Power of Repeat Business
What excites Sam most about the future of this partnership is the repeat bookings. Associates who have worked with Viceroy properties for six years are still sending business back, year after year, and that kind of loyalty is not bought. It is earned through relationships that are genuine, productive, and built on mutual respect.
As Sam puts it, being trusted enough to host a group once is an honor, but being trusted enough to have them come back multiple times is something else entirely.
See It for Yourself at HPN26
The relationships Sam is talking about are exactly what HPN26 is designed to strengthen. Three days in Tulum with our HPN Global Associates, structured roundtables, and the kind of face time that turns introductions into long-term partnerships.
If you are ready to build the relationships that keep delivering, we hope to see you there.
