We’re looking forward to seeing all of you next week at #HPN15!
Here are a few tidbits to help in your planning.
Download our mobile app if you haven’t already. The app will be updated throughout the conference, so you can be aware of any updates or changes. Also, make sure to check out the sponsor area of our app! Sponsors like Reno Tahoe’s Julie Greer make our event possible!
Click here for instructions to download.
Our entire event has a great focus on networking. If there is someone specific you’d like to meet with, message them thru app to set up an informal meeting.
Our dress code is HPN casual! New Orleans is hot and humid this time of year, we encourage you to dress comfortably! Please note, we have an offsite event on Thursday that is outside – we suggest comfortable shoes. The forecast may call for rain, so bringing an umbrella is suggested.
The 10th anniversary of Hurricane Katrina is occurring during our time in New Orleans, which includes a visit from President Obama. We don’t anticipate these events causing issues with our programming, but check our mobile app for any updates or changes.
Lastly, help keep the French Quarter safe. Download the French Quarter Task Force app to report criminal activity: www.fqtasforce.com
We have created an incredible agenda for you, and can’t wait to welcome you to the Big Easy!
Need space at the Marriott Marquis in Houston? HPN Global is working on several groups for this hotel contact for volume deal.
HPN’s Tim Arnold did a site last week at the new Marriott Marquis in downtown Houston. Here is the feedback he provided.
“This will be an awesome hotel. It will have 1000 rooms, 100,000 sq ft of meeting space, and some amazing outdoor space. Meeting space will be on three floors, one floor a 40,000 sq ft ballroom, one floor with 23 breakout rooms, and one floor will have a 22,000 sq ft ballroom and about 10 breakouts.
They will also have a lazy river in the shape of Texas, which will really be cool. The hotel is attached to the convention center, across Discovery Green from the Hilton Americas. Will be open late 2016, and will be a great option for all groups looking at Texas or a central rotation. I really wish Marriott would open something this size in Dallas. I was very impressed by the hotel.
HPN Global is working on several groups for this hotel and the city of Houston if anyone has a client that is looking to book shoot us an email so we can strategies on a volume deal.
Contact us http://hpnglobal.com/contact-hpn-global/
Bryan Bruce, VP of Digital Marketing at HPN Global, shares his experience working with QuickMobile and how he uses their mobile event app and analytics platform to communicate with event attendees, derive data that shows event ROI, and drive more value at HPN Global’s events.
Subject: Mobile Event App Case Study and Press Release
A short Q&A with QuickMobile on the value of mobile event apps.
QuickMobile provided me with the questions below.
QM: Describe the agenda/event program guide you used for your previous events?
BB: This is our fourth straight year using a quickmobile event application as a means to share agenda and event program. We try to avoid printing at all cost. Literally.
QM: Why go mobile? (What motivated you to consider a mobile app?)
BB: Our attendees are professional hospitality executives who travel a lot. People who travel carry cell phones and we believe the best way to communicate with this segment is via mobile and social.
QM: How does a mobile event app fit into your overall event strategy and marketing?
BB: Technology is a big part of our company. Event apps allow us to targeted and focused because we always have the ability to speak to our target audience. We had more than 100% adoption of our mobile event app by our attendees (some who did not attend were given access to app, thus 100+% adoption) and of those who were in the app, we saw huge activity. This means our people are engaged and when they are engaged they are most valuable to their purpose of working with HPN Global.
QM: What types of features and technologies did you want to include in your mobile event app?
(What were critical?)
BB: There are so many features that work in tandem with each other, but this year we saw gameification really accelerate activity in the app. Once you build and app, you must get people in the app using it. This is done with great design, functionality and layout, but it is also done by having great content and great communication to the attendees.
QM: Did you need anything custom built (game, feature, etc.)?
BB: We did not need anything customer built outside of some simple API integration with CVENT who we used for registration.
QM: What does QuickMobile bring to the table that makes it the right solution providers for HPN?
BB: When I worked with Marriott in Orlando, we would always say- everyone has a nice ballroom, or a great pool experience, tell me why were are different….In the event app space today there are a ton of providers, but none that I have seen or worked with that provide the real time service that Quickmobile provides us year in and year out.
QM: How have you seen QuickMobile’s technology evolve over the years?
BB: Having been with QM for a number of years now, we have watched them evolve a great deal. From their first quickstart platform to a more mobile friendly dashboard provided today. The system is the most user friendly and stable than it ever has. Each year we have a decision to switch app providers, but the consistent progress QM makes each year keeps us from leaving.
QM: How was this year’s app different from previous years?
BB: Activity feed was the biggest difference in this years app and prior years….this year we were able to communicate in a facebook type stream called activity feed and this gave our associates more reason to go back to the app often and also provided tremendous impact for our sponsors by putting their message in the feed in key moments during the conference.
QM: What type of response did you receive from attendees, sponsors, exhibitors, etc. about the app?
BB: One of our marquis sponsors told us before the end of the first day that they want the top sponsorship offered in the app next year right now. Needless to say, that made us feel very good.
QM: How did the app impact this year’s event?
BB: Aside from having the ability to communicate with our audiences and attendees via mobile gave us a very unique and powerful management opportunity. We are able to better plan, make changes and in general be more fluid with having a mobile strategy that is properly executed from development through onsite management.
QM: Do you have any stats from app usage that you are willing to share (adoption rate, page views, opens, etc.)
BB: Yes, absolutely please feel free to pull data from our quickstart success from #HPN14
QM: What are at least three key core benefits you received from using a mobile event app for this year’s event?
BB: Fast communication, happy growing sponsorship base, real time updates.
QM: If available, please describe an experience from an attendee, sponsor, exhibitor, etc. that illustrates the value of the mobile app?
BB: We were doing a group photo shoot at the White House in DC…the time for the shoot was being adjusted to accommodate for rain shower in the forecast, between FB event, our QM app and our internal text channel, we were able to fast communicate in real time the changes in the schedule. This allowed every single person who needed to be in the picture, in the picture.
Another- we had a sponsor tell him the entire show he had people approaching him after seeing his information in the app over and over. This created conversations which lead to relationship building. More return on attendance for our attendees.
“Mark has been an invaluable asset to my extended team! Planning 12-20 meetings a year, I know I can depend on Mark for a quick turnaround of comprehensive, well-negotiated bids from any city in the country. He is consistent in his ability to deliver quality bids and brings extensive knowledge of the properties to the table. He provides honest, useful insight to each bid and even seeks out partners in the industry if he doesn’t have the knowledge first-hand. He created a standardized contract for us to use, making it easy for us to compare all of our contracts across the board. I would happily recommend Mark to any of my colleagues.”
Michelle (Jentzer) Melsop, CMP, CEM
Manager of Conferences and Logistics at Society of Plastics Industry
At the AIME tradeshow in Melbourne. Jumped over to Sydney this morning to do the Harbour bridge climb. Possibly the coolest thing I have ever done while traveling. Right up there with having a private dinner with Tulcy Patel Jones on the Great Wall of China, or driving an antique Jaguar through Monte Carlo and France with Mary Z Pennino
If you ever get to this side of the world, I could not recommend this any higher.
Reason number 12,887 why I love this company and the lifestyle it allows me to lead.
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