HPN Meeting Services | October 2015

Let’s Talk About Cvent & Registration

First of all, if I had a dollar for every Associate that asked me how to sell against Cvent’s Registration software, I would not be working here anymore—  I would have taken all that money to buy Cvent.  So, it seems high time that we address this topic.

We do not sell against or use Cvent as a sourcing tool. HPN offers a Registration Service.  Cvent offers a registration software.  Many of our clients have good and bad experiences with Cvent software.  Yes, it is a robust tool but it is very cumbersome if you are not fully certified and experienced in it. Some clients swear by it while others hate it.  But the bottom line is that it is in our market space and the question is going to keep coming up about how our SERVICE is different than their SOFTWARE.

Here is what I can tell you about Cvent that may help you sell our SERVICE solution for clients that don’t have the team depth to dedicate someone to managing their registration.  HPN is experienced in several software platforms giving us the ability to choose the best tool by client and by event.  HPN offers a custom built and fully managed Registration platform for our clients.  That is our service.

Let me repeat this—HPN Meeting Services offers a CUSTOM Built, FULLY managed Registration Service solution that best fits the client and event needs.  Often, we build and manage within the client Cvent account as many have found it is less expensive to hire us to do the work than dedicate a full time person on their staff to do the same.

Our experienced programmers are able to find workarounds in the system to create totally custom sites that can be used for exhibitor registration, event marketing and much more.  If you would like a more in-depth conversation or additional information about these services, please send me an email or reach out to our in house Registration Guru, Angie Spearman at aspearman@hpnglobal.com.

HPN Meeting Services News

The 2016 Ops Program roster is looking very good for 2016 however, we do have spots open in our calendar that we would love to fill with a few programs. Short term business continues to roll in and we are enthusiastic about the year ahead.  Please let me know if you have a client considering full or a la carte services in 2016— we are here to help.

Until next month, please don’t forget that help is just a phone call or email away!  I look forward to hearing from you.

Jil Dasher
Vice President, Meeting Services
HPN Global
Phone: 319-331-5304