Bryan Bruce, VP of Digital Marketing at HPN Global, shares his experience working with QuickMobile and how he uses their mobile event app and analytics platform to communicate with event attendees, derive data that shows event ROI, and drive more value at HPN Global’s events.
Subject: Mobile Event App Case Study and Press Release
A short Q&A with QuickMobile on the value of mobile event apps.
QuickMobile provided me with the questions below.
QM: Describe the agenda/event program guide you used for your previous events?
BB: This is our fourth straight year using a quickmobile event application as a means to share agenda and event program. We try to avoid printing at all cost. Literally.
QM: Why go mobile? (What motivated you to consider a mobile app?)
BB: Our attendees are professional hospitality executives who travel a lot. People who travel carry cell phones and we believe the best way to communicate with this segment is via mobile and social.
QM: How does a mobile event app fit into your overall event strategy and marketing?
BB: Technology is a big part of our company. Event apps allow us to targeted and focused because we always have the ability to speak to our target audience. We had more than 100% adoption of our mobile event app by our attendees (some who did not attend were given access to app, thus 100+% adoption) and of those who were in the app, we saw huge activity. This means our people are engaged and when they are engaged they are most valuable to their purpose of working with HPN Global.
QM: What types of features and technologies did you want to include in your mobile event app?
(What were critical?)
BB: There are so many features that work in tandem with each other, but this year we saw gameification really accelerate activity in the app. Once you build and app, you must get people in the app using it. This is done with great design, functionality and layout, but it is also done by having great content and great communication to the attendees.
QM: Did you need anything custom built (game, feature, etc.)?
BB: We did not need anything customer built outside of some simple API integration with CVENT who we used for registration.
QM: What does QuickMobile bring to the table that makes it the right solution providers for HPN?
BB: When I worked with Marriott in Orlando, we would always say- everyone has a nice ballroom, or a great pool experience, tell me why were are different….In the event app space today there are a ton of providers, but none that I have seen or worked with that provide the real time service that Quickmobile provides us year in and year out.
QM: How have you seen QuickMobile’s technology evolve over the years?
BB: Having been with QM for a number of years now, we have watched them evolve a great deal. From their first quickstart platform to a more mobile friendly dashboard provided today. The system is the most user friendly and stable than it ever has. Each year we have a decision to switch app providers, but the consistent progress QM makes each year keeps us from leaving.
QM: How was this year’s app different from previous years?
BB: Activity feed was the biggest difference in this years app and prior years….this year we were able to communicate in a facebook type stream called activity feed and this gave our associates more reason to go back to the app often and also provided tremendous impact for our sponsors by putting their message in the feed in key moments during the conference.
QM: What type of response did you receive from attendees, sponsors, exhibitors, etc. about the app?
BB: One of our marquis sponsors told us before the end of the first day that they want the top sponsorship offered in the app next year right now. Needless to say, that made us feel very good.
QM: How did the app impact this year’s event?
BB: Aside from having the ability to communicate with our audiences and attendees via mobile gave us a very unique and powerful management opportunity. We are able to better plan, make changes and in general be more fluid with having a mobile strategy that is properly executed from development through onsite management.
QM: Do you have any stats from app usage that you are willing to share (adoption rate, page views, opens, etc.)
BB: Yes, absolutely please feel free to pull data from our quickstart success from #HPN14
QM: What are at least three key core benefits you received from using a mobile event app for this year’s event?
BB: Fast communication, happy growing sponsorship base, real time updates.
QM: If available, please describe an experience from an attendee, sponsor, exhibitor, etc. that illustrates the value of the mobile app?
BB: We were doing a group photo shoot at the White House in DC…the time for the shoot was being adjusted to accommodate for rain shower in the forecast, between FB event, our QM app and our internal text channel, we were able to fast communicate in real time the changes in the schedule. This allowed every single person who needed to be in the picture, in the picture.
Another- we had a sponsor tell him the entire show he had people approaching him after seeing his information in the app over and over. This created conversations which lead to relationship building. More return on attendance for our attendees.
“Mark has been an invaluable asset to my extended team! Planning 12-20 meetings a year, I know I can depend on Mark for a quick turnaround of comprehensive, well-negotiated bids from any city in the country. He is consistent in his ability to deliver quality bids and brings extensive knowledge of the properties to the table. He provides honest, useful insight to each bid and even seeks out partners in the industry if he doesn’t have the knowledge first-hand. He created a standardized contract for us to use, making it easy for us to compare all of our contracts across the board. I would happily recommend Mark to any of my colleagues.”
Michelle (Jentzer) Melsop, CMP, CEM
Manager of Conferences and Logistics at Society of Plastics Industry
At the AIME tradeshow in Melbourne. Jumped over to Sydney this morning to do the Harbour bridge climb. Possibly the coolest thing I have ever done while traveling. Right up there with having a private dinner with Tulcy Patel Jones on the Great Wall of China, or driving an antique Jaguar through Monte Carlo and France with Mary Z Pennino
If you ever get to this side of the world, I could not recommend this any higher.
Reason number 12,887 why I love this company and the lifestyle it allows me to lead.
For my hotel partners: As you watch the clock this Friday afternoon, I want you to know that I’m done with my week. Really I was done yesterday, but I’ve been playing defense. I played hide and seek with my kid until 10 this morning and I’m going to have happy hour with my wife around 4. I don’t have a boss, a quota, standup, covering for people that suck… none of it. I have the freedom to make as much money as I possibly can. It will never cap. As long as I have my laptop and phone, I can work from anywhere in the world, and I do. This is the greatest business model in our business and the model that HPN Global follows is so much better than anything else out there. All that said, we are actively seeking new recruits this year and if you have even the slightest interest in learning more, I’ll share my screen with you and show you exactly what this world looks like in real time, start to finish, the whole enchilada (process, money, etc). PM me if you’d like to chat, there is no harm in having a conversation.
Wow, what a fun ride 2014 was! Here at HPN, we had another great year of record bookings and RFP activity, great new associates and friends, and too much fun — as if that’s even possible! Thanks to everyone who contributed to our success.
As we head into 2015, I want to take a step back and review those basic founding ideas of the company and our culture. Take a look even if you’ve seen them before… It’s a great way to set us all on the right path for our combined success in the new year.
Love you all and let’s go blow the doors off 2015!
The HPN Philosophy
Family first – For most of us, our family and loved ones are why we do this. They are the reason we get up in the morning and go do what we do. Time with them is the most precious thing we have.
Have FUN – Have fun every day. If you enjoy what you are doing, it pretty rapidly ceases to be work. It’s pretty cool to do something every day that you truly enjoy! A lot of people go through life without ever having that opportunity. We are in the best business in the world! Mandi G. is my personal hero on this front!
Be nice to people – It’s a basic fact: People are nice to people who are nice to them. We are in the service business, and people buy from people they like!
Be passionate and enthusiastic – Both are absolutely infectious! I put on a positive attitude on every day first thing in the morning like clothes, and every day is the best day of my life! Be passionate and enthusiastic about what you do and success will certainly follow.
Life is all about relationships – Relationships, relationships, relationships! At the end of the day, nothing else matters but the connections we make with other people — people we work with, people we love, people we do business with.
Change is our friend – It’s another fact: Everything changes. No matter what you think is the status quo, it is going to change, and increasingly rapidly. The people that can assimilate, appreciate, and perhaps even lead change are the ones who are successful. Those who hate change end up working at the post office.
Do what you say you are going to do – The business world (including our competition) is full of people who say, “Yeah, I can handle that,” and then drop the ball or don’t follow through. Nothing is worse in business than relying on somebody to get something done and then having it not happen, especially in the service environment. Do what you say you are going to do every time! Success will follow!
Let go of negativity – Stuff is going to go wrong. Somebody is going to make you mad. Let go of it and move on. Harboring ongoing negativity hurts you, not them. I’m by no means saying to put up with bad behavior, but get over it and realize life is too short. The past is the past; the only things we can affect are in the future.
Thanks again to everybody. Here’s to a fantastic 2015!
Love you all! ☺
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