Hotel Sales Tip of the Month: January

HotelSales tip: don’t take my email address and add it to your weekly/monthly promotions email blast list without my permission. It’s unoriginal and doing so signals you don’t respect my time and you don’t have a genuine interest in my business or value my clients’ programs outside of making a transaction.

Instead, find out something about me or my clients and send a thoughtful email after you read an article on that subject (hint: I love baseball). Pick up the phone and tell me anything other than how your ballroom was “recently renovated” and has “flexible meeting space.” Invite me for a “virtual coffee” appointment on Skype to talk about life. Be original and as somebody I respect (David Meltzer) always says, “be more interested than interesting” and you will be exponentially more successful in your sales efforts.

(Edit: To meeting buyers like myself, it’s our responsibility to lower the wall when somebody gets creative and reaches out. If someone makes an effort to really reach you, take the call. Chances are they found you because you buy in their market and if you buy again you have a partner you can contact first who will work to earn your business.)

Agree? Disagree? Comment below?

Global Account Director, Tony Farina

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