All 3rd parties are not created equal

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I was encouraged by the recent article in M&C entitled “The Power of Third-Party Planners”.  As a 20 year veteran of the industryit is truly refreshing how both clients and hoteliers have grown to understand the power of partnering together.

However, all third parties are not created equal.  Hotels have been tainted by past experiences, and Meeting Planners have been weary of our services for good reason.  Third Party services and benefits have definitely become valued but are not the same.  I am empowered by the knowledge that my services through HPN Global are not like the others and in fact I had a great experience that proved this to me just recently.

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How to Attract and Retain Younger Members

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As Associations and professional organizations try to keep up with technology, they are also finding that it is even harder to attract and retain the next wave of younger “Millennium” members.  Most of the “Baby Boomer” generation (including myself) grew up on being involved in Associations for education and to develop long lasting relationships.  Today’s generation grew up on the internet, immediate answers, immediate feedback and social media.  Associations and professional organizations need to work on keeping up with the times and with the next wave of their attendee base.

Below are some “tips” that I put together on How to Attract and Retain Younger Members:

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